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22nd of October 2018

Economy



Spark's Kupu app proves popular this Maori Language Week

This Māori Language Week, Spark and Te Aka Māori Dictionary launched Kupu [app], an interactive mobile app powered by Google that helps people learn Te Reo Māori translations by exploring the objects around them.

The app has proved popular with over 80,000 people using the app to translate over 1 million photos in just over 5 days. The app is also currently the #1 Top Free app in the New Zealand Google Playstore and Apple App Store where it has sat since the first day of launch.

The response from people overseas wanting to download Kupu has also been noted and Spark is working on making the app available in other countries.

Lisa Paraku, Spark Business Manager - Māori, says "We’re humbled by the repsonse Kupu has received from Aotearoa this week. Seeing Kupu being used as a digital learning tool in classrooms and households across the country shows how technology can be truely useful for our national language."

"We will continue to work with our partners, Te Aka Māori Dictionary and Google to keep improving the app."

Kupu is really easy to use. Users simply take a picture, Kupu will then use image recognition to identify what the object is in the picture and provide Te Reo Māori translations for the object(s).

To see original media release and download brand assets here: https://www.sparknz.co.nz/news/Spark_launches_Kupu/

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